Katrina, a Senior Experience Designer at Method in San Fran Shares the New Space of Work (which just happens to support all of our work in 21st Century skills) graduated from Maryland Institute College of Art two years ago. She visited art students to share what an experience deisgner does:
They are collaborators:
We work with you to frame the problem or opportunity
space to ensure we are solving the right challenge. We are flexible and
adaptive to fit your needs and context. We run projects with small,
focused teams that integrate with clients and their customers throughout
the design process, often co-creating with them in our studios in San
Francisco, New York, and London.
They are insight driven:
We gather and synthesize customer and market insight to
inform the design process. We use a combination of data-driven
quantitative research and market and consumer trend analysis with
ethnography and user testing to provide design insights that help guide
decision making.
They work iteratively:
We believe that the best products and services are the
ones that are shaped by the people who use them. We take time to
understand the business challenge or opportunity, and then we work
iteratively to test hypotheses and assumptions through prototypes and
user research to continuously build and test the products and services
we create.
The consider the big picture:
No product or service exists in a vacuum—neither do we
consider design in isolation of the overall brand experience. We
consider the varying touchpoints and experiences a customer might have
with a brand and ensure that any new interaction both fits and builds
upon the overall customer experience.
They deliver beautiful design:
No matter what the ask, our dedication to the highest
quality of craft remains constant, in both our thinking and the final
work. We are dedicated to the details of design, delivering both
beautiful form and function.
And they design for and with technology.